DE-ZYN studios was brought in to help bring a new level of entertainment to the Margaritaville brand by creating the Lady Liberty Show Experience at the new Time Square NYC resort location. The team created an immersive show that in and around a scale statue of Lady Liberty holding a Margarita glass. This 3:30min show fires off every hour and brings the music of Jimmy Buffet custom created for the event together with mapped digital media and lighting.